CDW high-impact direct mailers
CDW Lenovo ThinkBook AR mailer
CDW wanted a high-impact direct mailer sent to IT decision-makers to feature the new Lenovo Thinkbook. This mailer needed to combine the visual look and feel of both CDW and Lenovo’s brands.
This one page self-contained mailer was sent in a clear sleeve, so those receiving the mailer could immediately read the copy without opening any envelopes.
Once a third party AR app is downloaded and the mailer is scanned, a custom Augmented Reality experience launches, with an interactive render of the product and a series of product feature pop-ups. A product video is viewable, as well as a link driving users to the product page on CDW’s website.
CDW Tripp Lite high-impact direct mailer
CDW wanted a high-impact mailer featuring Tripp Lite IT infrastructure and connectivity equipment. They wanted a deliverable that was so impressive, an IT professional would keep it on their desk.
The mailer has a working dial that moves when the interior pages are expanded, with additional messaging included about Tripp Lite’s products. The product message was twofold: increased performance, and decreased interruptions, using visuals and messaging authentic to the experience of IT professionals.
CDW HP high-impact direct mailer
CDW and HP high -mpact direct mailer with messaging about HP’s Elitebook series of laptops and how multiple layers of security help keep users secure.
We wanted to use a novel form factor that becomes more unique as it opens up, with each ‘layer’ opening up to reveal more information about the product.