Lenovo Formula 1 partnership campaign
F1 landing page
When Lenovo became the official technology partner of Formula 1 in the middle of the 2022 season, they needed a campaign to announce their partnership.
A landing page was created to spotlight Lenovo’s collaboration with F1 and drive to a series of product pages and a contact form.
This page uses impactful imagery and kinetic parallax scrolling to drive home Lenovo’s innovative offerings and high performance products in a way that’s authentic to both Lenovo and F1’s brands.
This campaign was the bronze winner at the 2023 Telly Awards for “Campaign: Business-to-Business— Branded Content”
Lenovo product pages
Once users are driven to the product pages, the theme of Lenovo matching the innovation and speed of F1 is carried through to 4 categories of products that the client wanted to highlight through the partnership.